Your Tours Case Study

Services

Storytelling and Content Creation

Sound and Video Production & Editing

Cloud Studio

About Your Tours

Your Tours is a professional tour operator that offers unique and tailor-made travel experiences in Portugal, with a unique range of customized travel experiences, all-inclusive private day tours and premium self-guided tours.

They hold a first-class customer support service and a full-time professional and expert travel team to guarantee the best and smoothest experience with all the support needed for a worry-free holiday.

Objectives

Your Tours needed an experienced marketing partner to create an effective product or service that would boost their brand awareness and customer engagement rate, create new revenue streams, and drive more traffic to their website.

They hoped it would add value to their customers and attract new audiences using a differentiation strategy that could give their brand a competitive advantage in an already saturated market. They wanted results, so we gave ourselves one month to develop, launch, and track results.

Solution

We knew it would take an effective, well-thought-out strategy to achieve the results Your Tours wanted. The first step was to analyze which products or services would need a boost and determine the type of content that was resonating in their market.

During our research, we were able to pinpoint a variety of topics that were popular within their target audience, such explore famous landmarks, learning about the history and culture of the area, and even interacting with locals through virtual guides. We landed on a strategy that would incorporate these elements in an engaging and immersive manner that promoted Your Tours' brand and message.

Execution

After a careful Your Tours brand observation, we indicated that the tour operator could expand their customer base to include those unable to travel while also providing a unique and immersive experience to those who can visit the destination in person.

We worked hard to craft a 360º Video Virtual Tour to attract the right people. We drafted scenes and pinpointed prevalent locations on a comprehensive production calendar that Your Tours approved.

We then developed a story sheet with all the required information and set specific dates to shoot the scenes and sceneries to ensure the content was engaging and relevant. Afterwards, our team edited the captured video and voice, arranged the subtitles in four popular languages and used Cyango Cloud Studio to add hotspot information on the 360º Virtual Tour.

Results